September, 2016

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Achieve Real-Time, Real Engagement with Live Streaming Video [Infographic]

Adobe Experience Cloud Blog

Author: Elaine Ip Live streaming is all the buzz lately. While it’s certainly not a new concept (think televised sports games or Saturday Night Live), many social media platforms now have capabilities that allow anyone and everyone to share live videos with their audience—be it friends, families, colleagues, or prospects and customers.

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How to Create Content for Your ABM Strategy [Infographic]

Adobe Experience Cloud Blog

Author: Ellen Gomes You’ve probably heard of account-based marketing (ABM) by now…and you may be considering if it’s right for your organization, or already be implementing an ABM strategy. And that’s where content comes in. A few key questions to ask: Who are your key personas? What do they care about? Create a Plan.